Minimum Advertised Price (MAP) Policy and Sales

Minimum Advertised Price (MAP) & Sales POLICies



To Our Valued Brizo® Product Customers,

Brizo is a luxury fittings brand for people who understand that fashion isn’t just about the clothes they wear—but their entire lifestyle. In 2011, we implemented the Brizo Brand Online Sales Policy and the Brizo Brand Minimum Advertised Price (MAP) Policy to help ensure Brizo products are merchandised online and in other advertising in a manner that’s consistent with the high-end, quality image of the Brizo brand. We are actively enforcing both Policies. This has resulted in fewer violations, which, in turn, helps to maintain the integrity and strength of the Brizo brand. We encourage you to refresh your knowledge of the Policies. The consequences for failing to comply are set forth in the applicable Policies.

As noted in the Brizo Brand Online Sales Policy, only Authorized Brizo Online Sellers may sell Brizo products on the Internet. The current list of Authorized Brizo Online Sellers is enclosed. The list is also posted (and updated periodically) on the home page of the brizo.com Professionals site.

Per the Brizo Brand Online Sales Policy, Brizo Resellers shall not sell Brizo products to any person or entity that it knows or reasonably expects will resell such products on the Internet (unless that person or entity is an Authorized Brizo Online Seller), but may otherwise sell such products to whomever they choose, subject to all applicable Brizo brand policies.

As noted in the Brizo Brand MAP Policy, effective December 8, 2014, the Minimum Advertised Price of 28% below our then-current list price applies to all Brizo kitchen and lavatory faucets, showers, tub fillers, bidets and such other products as are listed with a MAP in the monthly price files. The MAP Policy does not apply to Brizo repair parts and accessories.

The Brizo Brand Online Sales and MAP Policies are enclosed and posted on the home page of the brizo.com Professionals site (brizo.com/professionals). The MAP for affected SKUs is reflected in the Brizo Price File.

We appreciate your business and thank you for your continued support of Brizo products. We believe our policies help uphold the Brizo brand image in the marketplace, creating a strong brand your customers want in their projects. If you have any questions, please contact your local Brizo product sales representative.


Brizo Brand MAP Policy - posted 2014-11-14 (PDF format) (89 KB)
Brizo Brand Online Sales Policy - posted 2014-11-14 (PDF format) (161 KB)
Brizo Brand Sales Policy - posted 2014-11-14 (PDF format) (85 KB)